Last updated: 14 November 2026
Microbrand Atlas is an independent website that compares watches from small European watch brands.
Microbrand Atlas does not sell watches. Every “View at…” button takes you to the official shop of the brand, and any purchase is made directly with that brand under its own terms, prices, warranty and returns policy. Microbrand Atlas is not a party to that purchase.
Microbrand Atlas is not owned by, and does not represent, any of the brands listed.
At present Microbrand Atlas receives no payment from the brands listed. If that changes, for example through affiliate commissions on purchases made after following a link from this site, this section will say so, and the price you pay at the brand's shop will not change.
Brand names, model names, logos and product photographs belong to their respective owners. Product photographs are shown with the permission of the brands concerned. Where no photograph is available, the watch is shown as a simplified illustration drawn by Microbrand Atlas.
Brand descriptions are written by Microbrand Atlas from information the brands publish on their own websites. If you represent a brand and would like any content changed or removed, please write to the email address above.
This policy explains what personal data is processed when you visit Microbrand Atlas, in line with the EU General Data Protection Regulation (GDPR).
The data controller is the operator named in section 1.
Microbrand Atlas has no user accounts, no contact forms, no newsletter and no advertising. It uses Google Analytics only if you accept it in the cookie banner.
The data processed is:
_ga and _ga_…, lasting up to 2 years) and records the pages you visit, the links to brand shops you click, your approximate location (country and city), your device and your browser. Google Analytics does not log or store IP addresses. We use these figures only in aggregate, to understand which watches and brands interest visitors and to show brands how many visitors the site sends them. Google Ireland Limited processes the data on our behalf; it may be transferred to the United States under the EU-U.S. Data Privacy Framework. Statistics are kept for up to 14 months. If you click “Reject”, Google Analytics is not loaded at all.ma-consent) for 6 months, so the banner does not appear on every page.The legal basis for hosting and fonts is our legitimate interest in running a secure, working website (Article 6(1)(f) GDPR); for statistics, your consent (Article 6(1)(a) GDPR), which you can withdraw at any time with “Cookie settings” at the bottom of every page; and for emails, your request to be answered.
When you follow a link to a brand's shop, you leave Microbrand Atlas. That shop's own privacy policy and cookies apply from that point on.
You have the right to access, correct or delete your personal data, to object to or restrict its processing, and to data portability. To exercise these rights, write to the email address in section 1.
You also have the right to lodge a complaint with a supervisory authority. In Luxembourg this is the Commission nationale pour la protection des données (CNPD), cnpd.public.lu.
If this policy changes, the new version will be published on this page with a new date.